Black Friday saw highest card, app spending in Norway’s history
Payment data shows new records for consumer spending were set on this year’s Black Friday in Norway.
Figures from card payment provider Nets and mobile payment app Vipps AS show that online and card spending hit new highs in Norway on Black Friday.
Cards were used for over nine million payments, according to a Nets press statement.
That represents the first time the nine million figure has been exceeded for card payments during a single day.
As many as 9.2 million card payments were made on Friday November 29th, an increase of 3.5 percent compared to the equivalent day in 2018.
Payment cards were used to pay for goods and services totalling a value of 3.8 billion kroner. That is also a significant increase compared to 2018, at 1.9 percent.
The figures mean that Black Friday 2019 had the highest total for debit and credit card payments in Norway’s history.
“Based on card statistics, it seem as though many people were out shopping from 10am and that continued throughout the day. There was also significantly higher card spending in the evening,” Nets Norway’s press spokesperson Stein-Arne Tjore said in the statement.
Card payments encompassed by the figures include Norwegian credit and debit card payments as well as international cards and electronic gift cards.
Online shopping also saw growth, with 12 percent more online sales on Black friday this year compared to 2018.
“Compared to an average Friday, 46 percent more online purchases were made (on November 29th),” Tjore said.
Mobile payment app Vipps also saw unprecedented numbers on Black Friday. A new record was set on the app on Thursday before being surpassed on Friday.
The total value of Vipps payments on Black Friday 2019 was 154 percent higher than last year.