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Norwegians set an all-time transactions record on Black Friday

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Norwegians set an all-time transactions record on Black Friday
Shoppers battle for discounts at the Norwegian Outlet in Akershus on Black Friday. Photo: Jon Olav Nesvold / NTB scanpix
14:40 CET+01:00
A total of 8.1 million purchases were carried out with credit cards during the Black Friday shopping ‘holiday’.
This is the highest number of card transactions in a single day, according to Nets Norway.
 
The transactions on the big shopping day were 6.1 percent higher than on Black Friday 2015 and the total 3.3 billion kroner ($385m, €363m) spent was 5.7 percent higher than last year.
 
“Although a new record was set for the number of card purchases, there were several days just before Christmas last year where the turnover was higher than it was on Friday,” Nets Norway spokesman Stein Arne Tjore told NTB. 
 
According to online savings portal CupoNation, Norwegians who shopped online on Black Friday enjoyed an average discount of 35.62 percent, over seven percent higher than a normal Friday. 
 
Black Friday savings. Graphic: CupoNation
Black Friday savings. Graphic: CupoNation
 
The company’s analysis of Google searches found that Black Friday is now more popular in Norway than Halloween, but searches for both days dropped this year compared to last. 
 
Norwegians' search interest in Black Friday and Halloween. Graphic: CupoNation
 
Still, the record spending on Friday shows that Black Friday is here to stay. 
 
“Black Friday is without a doubt established in the Nordics. It might have been an American tradition at first, but now it belongs just as much to us,” Mads Bukholt, CupoNation’s managing director for the Nordics, told The Local.
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