Finnish store mocks Norway champ with lipbalm deal

The Local
The Local - [email protected] • 20 Oct, 2016 Updated Thu 20 Oct 2016 12:28 CEST
image alt text

A supermarket in Finland is offering free lipbalm for customers who purchase Norwegian smoked salmon, in a far-from-subtle jab at the positive doping result of Norwegian ski champion Therese Johaug.

Looking to move? Find your next rental apartment here.
Lidl rolled out the advert in Finland, Norway’s bitter rival in cross country skiing as world ski champion Therese Johaug received a two-month ban after testing positive to the steroid clostebol, a result she blames on cream she was given for a sore on her lip. 
 
Lidl's marketing manager, Seppo Niemelä, told Norway’s Dagbladet newspaper that the advert was intended to be “playful”. 
 
“We wanted to create a campaign that was relevant and responded  to our Finnish customers in a playful manner,” he said. “This promotion is only valid for today (Thursday). A customer who buys Norwegian smoked salmon gets a lip balm free. We have received lots of positive feedback from our customers.” 
 
 
 
 
 
 

More

Comments

The Local 2016/10/20 12:28

Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

See Also