Finnish store mocks Norway champ with lipbalm deal
The Local - [email protected] •
20 Oct, 2016
Updated Thu 20 Oct 2016 12:28 CEST
A supermarket in Finland is offering free lipbalm for customers who purchase Norwegian smoked salmon, in a far-from-subtle jab at the positive doping result of Norwegian ski champion Therese Johaug.
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Lidl rolled out the advert in Finland, Norway’s bitter rival in cross country skiing as world ski champion Therese Johaug received a two-month ban after testing positive to the steroid clostebol, a result she blames on cream she was given for a sore on her lip.
Lidl's marketing manager, Seppo Niemelä, told Norway’s Dagbladet newspaper that the advert was intended to be “playful”.
“We wanted to create a campaign that was relevant and responded to our Finnish customers in a playful manner,” he said. “This promotion is only valid for today (Thursday). A customer who buys Norwegian smoked salmon gets a lip balm free. We have received lots of positive feedback from our customers.”
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