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Finnish store mocks Norway champ with lipbalm deal

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Finnish store mocks Norway champ with lipbalm deal
Lidl's salmon ad was clearly intended to mock Theresa Johaug. Photo: Lidl
12:28 CEST+02:00
A supermarket in Finland is offering free lipbalm for customers who purchase Norwegian smoked salmon, in a far-from-subtle jab at the positive doping result of Norwegian ski champion Therese Johaug.
Lidl rolled out the advert in Finland, Norway’s bitter rival in cross country skiing as world ski champion Therese Johaug received a two-month ban after testing positive to the steroid clostebol, a result she blames on cream she was given for a sore on her lip. 
 
Lidl's marketing manager, Seppo Niemelä, told Norway’s Dagbladet newspaper that the advert was intended to be “playful”. 
 
“We wanted to create a campaign that was relevant and responded  to our Finnish customers in a playful manner,” he said. “This promotion is only valid for today (Thursday). A customer who buys Norwegian smoked salmon gets a lip balm free. We have received lots of positive feedback from our customers.” 
 
 
 
 
 
 

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