What do you do for an encore after you've pulled off the world's first ever live Minecraft concert?
If you're the Oslo-based creative company Heisholt Inc, the answer is simple: you move your office into the Minecraft universe.
Heisholt Inc has purchased land and office space on an island within a Minecraft server in what the company says is likely another first-of-its-kind move.
“The way people interact, talk, build and create inside Minecraft is full of power, intelligence, collaboration and innovation. This is an equally important world for millions and millions of people, and we truly believe we can have new discussions leading to new answers, inside Minecraft,” the firm's founder, Erik Heisholt, said.
He said that after the success of the company's Minecraft concert, which garnered headlines around the world, it was only natural to establish a permanent space inside one of the world's most popular games.
“The experience of spending hours and hours inside Minecraft, discussing and collaborating with other gamers, using their channels, creating promo campaigns for the live Minecraft Concert really inspired us to open up our new office here,” Heisholt said.
What would a Minecraft office be without a Minecraft dog? Screenshot: Heisholt Inc
“We are already working on our first big assignment here, and look forward to sharing that pretty soon,” he added.
The company said it will hold client meetings within the game, exchanging ideas while enjoying the views from within its virtual island property.
“We can use the creative and collaborate nature of the game to problems for the greater good. It feels amazing to do this, as we explore a totally new world of communication, but it also just feels like a natural step,” Heisholt said.
The executive creative director said that his (virtual) door is open:
Screenshot: Heisholt Inc