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Modern-day Norwegian Viking conquers Instagram

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Modern-day Norwegian Viking conquers Instagram
A throw-back photo before the beard and hair reached their full potential. Photo: Lasse Matberg/Instagram
15:01 CEST+02:00
Hot enough to melt snow, this apparent reincarnation of Thor has captured hearts the world over.

It seems every other day the Internet discovers a new Prince Charming to obsess over. From convict-turned-model Jeremy Meeks to Neville Longbottom growing out his awkward stage, there is no telling who will end up as the next hot thing online.

The latest sensation to get tongues wagging is a long-haired, bearded modern-day Viking who is racking up Instagram followers at an amazing pace. In less than a year, the Stavanger native has gone from around 500 followers to over 100,000. If you're not among them, you're about to see why. 

Meet Lasse Matberg, a lieutenant in the Royal Norwegian Navy.


I don't always stay #focused, but when I do

A photo posted by Lasse L. Matberg (@lasselom) on

He built his bulging muscles the Norwegian way.

Matberg told VG this week that comments on his Instagram account range from the mildly inappropriate to the borderline obsessive. He says many requests come in from women who ask for his hand in marriage or just his Norwegian genes.

"They want to marry me or ask me to make them pregnant," the 30-year-old said.  

Here he is holding a puppy. Because why not?


Missing this lil guy #junior #dogstagram #dogsofinstagram #menanddogs

A photo posted by Lasse L. Matberg (@lasselom) on

iamchrisaskew why yes, I'll have one of each please thank youuu

ha_karim you look like an angel

rubidiopotasio Are you from this world??? You're an Asgardian [an inhabitant of the fictional realm of Asgard from the Marvel Comics universe], aren't you?

herbertnininger91 It's a Viking

When Matberg goes to the beach, he likes to hold a football tightly and look into the horizon. Don't we all?


Blending in like a local #malibu #starsandstripes

A photo posted by Lasse L. Matberg (@lasselom) on

strengthofawomen Look at them guns! Yaaassss Lasse!

brown3y3dgrlOh my lord... I just fell in love

luckygm2 @lasselom You are gorgeous!!! <3

When not chopping wood, he goes to the gym like a mere mortal. 


with #milrab #gearsyouthere #ootd #nike #underarmour by @williamsemeraro

A photo posted by Lasse L. Matberg (@lasselom) on

madame_fierce_garcia Can I be the weight? Haha just kidding, man buns get me 

Does anyone make drinking a Coca-Cola in the winter look this hot?


#TasteTheFeeling Shot by @juliakalvik for @cocacola #campaign #ad #coke #cocacola #norway

A photo posted by Lasse L. Matberg (@lasselom) on

nikitadorval Beautiful smile !!

bingtini Norwegian men are so beautiful

drofeemia got to have him, need to find him. 6'6, muscles, and stunning.

Chill out bro. It'll be ok. I think.

halexlolbowitz proof god exists

So there you have it. Norway's latest claim to Instagram celebrity status is a Thor-like man whose biceps could crush a car and whose beard could make even Kristofter Hivju jealous.

Check out the rest of Lasse's Instagram pictures here.

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