A nine second video of rubber ducks* apparently screaming with excruciating pain, made in Norway, has gone viral, reaching 7.8 million views on Youtube.
22-year-old Kevin Innes from Norway was buying supplies for his car trailer when he spotted a large metal cage full of dog toys. He wanted to embarrass his girlfriend, so he pressed all of the toys at once, creating a chorus that sounded eerily like a chorus of tortured humans.
When a Facebook post of the clip. originally recorded on the Vine app, was shared 100,000 times, he uploaded it to YouTube, where its views quickly shot into the millions.
He told the UK's Guardian newspaper, which crowned it "the best thing on the Internet today" that he was slightly unnerved by his video's sudden success.
"I am really excited about this but again.. it's really scary because I'm just a normal guy who does normal things," he told the UK's Guardian newspaper.
Like with all internet memes, Duck Army soon had its remixes and followers, including versions riffing off Adele, Taylor Swift, the Lion King, Sponge Bob and the Simpsons.
MythBuster's co-host Adam Savage had to try the ducks out himself, and was able to replicate the sound.