An amateur weightlifter left the hosts of Norway's leading TV talent show gasping in shock, after he suddenly bared all as he attempted a 'world record'.
Scandinavians are well known for their liberal attitudes towards nudity, but Monday night's edition of Norske Talenter, Norway's equivalent of Britain's Got Talent, put that tolerance to the test.
The 38-year-old man, known simply as 'Einar', whipped off his dressing gown to reveal a far from well-honed physique in all its naked glory, and then attempted to lift an enormous red dumbbell, his face puffing out with the exertion.
Einar gave the judges only the briefest warning of what he had in mind. Before attempting the lift, he was asked if he felt nervous.
"Not about this," he replied. "I am a bit nervous about my clothes."
He then quickly disrobed, and, judging from the shocked expressions on the faces of the host and judges, they hadn't been expecting him to perform without costume.
Last year's winner of Norske Talenter, eight-year-old Angelina Jordan, has won international acclaim for her eerily accurate, breathy covers of soul and blues classics.
It remains to be seen if Einar will find similar fame.