"WE DONT SUPPORT EACH OTHER" -takes picture with no black staff-— Xavier D'Leau (@XavierDLeau) May 26, 2015
Jay Z really went with the whole "you don't want black people to succeed" thing with a staff that looks like this pic.twitter.com/jIyJHVZGmo— David D. (@DavidDTSS) May 26, 2015
Jay Z fans were the first to start a backlash.
Take your black ass to Norway and fill out a application https://t.co/uPw8nN1oU7— JayZ-Fansite (@HOVNATION) May 27, 2015
Once the row came to the notice of the UK's Daily Mail, Norway's hordes of anti-immigrant trolls weighed in.
Many just wanted to point out that Tidal is based in Norway, and that with roughly 80,000 inhabitants of African origin, only about 1.5 percent of Norwegians are black. (In fact, if you look at Tidal's staff, it's far from universally ethnic Norwegian).
Others were more vituperative.
@elledub_1920 Norway is not a nation in Africa.— Mr. Sam Coco (@mrsamcoco) May 29, 2015
who knew that Norwegians can be so enraged? i'm just a black girl who had some thoughts. damn.
— Mrs. Carter Show. (@elledub_1920) May 29, 2015
And wasn't the only stir Jay Z and Beyoncé caused during their surprise visit to Oslo on Tuesday. Here's a video of them being mobbed by screaming fans.