Catch Petter Northug's new clothing brand while you can! Photo: Cornelius Poppe / NTB scanpix
Fashions move fast, but controversial winter sports star Petter Northug's new clothes collection may move off the shelves quicker than the cross-country ski champ hurtling down an incline.
A new-launch collection of designer sportswear endorsed by Northug is in Norwegian stores from Monday - but not for long!
The move to display and then discard Northug's designer gear from Norwegian retailers after only three weeks is due to a new sponsorship agreement that forbids the skier from having a conflict of interests with rival sponsors.
Northug and the Norwegian Ski Federation agreed on a representation deal at the weekend. Northug must be solely represented under the sponsors of the Ski Federation, lasting from November 24th until April 7th next year. By agreeing to the terms, Northug may represent Norway in the World Championship and the World Cup this season.
In the period for the agreement, Northug cannot advertise his own sponsors. This means that his main sponsor, Coop, cannot sell Northug brand products. This is in conflict with partners of the Norwegian Ski Federation.
The Norwegian Ski Federation originally wanted the deal to start from November 1st until April 30th 2015, while Northug himself wanted it to last for a shorter period. Both parties met halfway after negotiation.
The name and logo of Northug is printed on the designer clothing which will be removed from retailers by November 24th.
The cross-country skier opens his season at Beitostølen, south-east Norway on November 21st. The first World Cup run starts in Ruka in Finland the weekend after.