The offending advert was aired to encourage more people to baptise their children.
Helge Helgesen, a vicar from Stavanger in Norway, has demanded the advertisement be banned.
The Tjensvoll church vicar said to Stavanger Aftenblad: “This is, to say it mildly, one of the worst ways of representing the baptism ritual of the church that I have ever seen.”
Norwegian religious organization “Aksjon dåp” (“Baptism aid”) of Stavanger are behind the 30-second video clip that is now shown in cinemas in Rogaland. The purpose, claim its producers, is to “show the richness and blessing of baptism”.