The US star will arrive in Denmark on September 25th for a special European launch show of her "Intimate Britney Spears" brand.
She will appear at the Forum, Copenhagen, on the evening of the 25th. There will be live music from Joey Moe and Ida Corr and look out for Denmark's longest catwalk and biggest big screen showcasing Britney's wares. There is also a performance from an unnamed "special guest", but it is unlikely to be Britney herself. The pop star will give an interview on stage during the show, however.
Britney announced on Twitter she is also set for launch events in London, Germany, Poland and Norway. Dates have yet to be confirmed.
"Intimate Britney Spears" has its US and Canada premiere on Tuesday September 9th. The event will take place at the NYC Public Library in New York where the pop icon will make a guest appearance.
The sleepwear was created and designed by Spears in conjunction with lingerie producers Change of Denmark. The collection features lingerie sets, bustiers, kimonos and night gowns.
Change have 170 stores across 11 countries and Britney is a co-owner of the label.
Clays Walther, Change's director, stated in a company press release: “It was actually Britney Spears who asked us if we could make a ‘brand’ together. In the beginning we didn't quite know which leg to stand on, but when she showed us her ideas, we were not in doubt anymore.”