Digital catwalk opens Oslo Fashion Week
The wet and windy weather did not stop the chic and the trendy turning out for Norway's first-ever digital fashion show in Oslo. The event was launch night for the second edition of the Oslo Trend Fashion Festival.
The biggest fashion event in Norway this year runs from 11th to 17th August in venues across Oslo. The week showcases the best of Nordic and international fashion, art, music, food and design.
The week launched in style on Monday evening with Norway's first-ever digital fashion show held outdoors in Olaf Ryes Plass. A live catwalk show was fused with a specially edited on-screen video to create a multi-media visual spectacle of fashion, music and art. The event was beamed live on 13 large screens around Central Oslo.
Yet oganizers were worried after problems with the electrical supply and the wet weather delayed proceedings by one hour.
The night featured clothing and accessories from some of Norway's top emerging and established designers, including Norwegian Rain, T-Michael, Kristin Viksa, Sugar Shop and Julian Reed.
Two models decorated with bodypaint at Oslo Trend launch night. Photo: Cecilie W Mork
The fashion festival was organized by Oslo Trend, a model and events agency based in the city. The week-long event will feature fashion shows, pop-up shops, art exhibitions and the usual high-octane after-show parties synonymous with the fashion industry.
The week will take place at various venues in Oslo's new up-and-coming Grünerløkka district in the city's eastside.
Real estate developers Urban Jungle worked with Oslo Trend to find and renovate abandoned spaces in Grünerløkka to provide venues for the fashion week. Oslo Fashion Week 2014 was scheduled in February, but was cancelled in winter 2013 after its organizers went bankrupt. They had hosted Oslo's official fashion week for 10 consecutive years. Oslo Trend took over and launched its own fashion week in February.
Now fashion lovers can again look forward to the top new looks from some of the world's best fashion designers.
Malin Haverstein Nilsen, an Oslo-based fashion designer, is exhibiting her high-couture wares during the Fashion Festival. She said to The Local: "I think it's very good that someone has again taken the initiative to invite some of the world's finest fashion designers to this great city."