A 99p fish and chip portion to celebrate Norway's National Day. Photo: Norwegian Seafood Council
The scheme, which has been put together by the Norwegian Seafood Council, will see 99 'fish and chippers' across the country decked out in Norwegian flags.
"We expect long queues in front of the shops," Lars Fredrik Martinussen at the Norwegian Seafood Council told The Local. "The stores will be decorated in the spirit of 17 May, and I think it will generate quite a lot of attention in the UK — 99p is quite a historic price for fish and chips. It's a good combination of celebrating Norway and promoting sustainable Norwegian cod in the same breath."
About 50,000 subsidised portions of fish and chips will be sold on May 17, with fish and chip shops warned to prevent their greediest customers from scoffing more than four portions.