Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

VIDEO: Norwegian ad takes on anti-gay law

Share this article

VIDEO: Norwegian ad takes on anti-gay law
A Screen grab from the Norwegian olympics advert "Whatever team you play for": Source - YouTube
14:12 CET+01:00
A Norwegian advert mocking Russia's gay propaganda law has taken the internet by storm, winning nearly 700,000 views on YouTube in just five days.
The advert, "Airport Love", for sportswear clothing company XXL shows a beautiful woman sashaying through an airport provoking wilder and wilder displays of sporting performance from male athletes desperate to win her attention. 
Among the athletes as top Norwegian footballer Anders Solum,  the slalom skier Edvard Strand (alpine), and Sune Wentzel, a frisbee player. 
It ends with the words "Whatever team you play for", after revealing why it is that the woman is so oblivious to her suitors' displays of talent and skill. 
"The film's message is that sport is for everyone, no matter what team you play for," the company said on the YouTube video. "The premiere of the film at the same time as the opening ceremony of the Olympic Games in Sochi." 
The film was made by Oslo's Schjærven agency, and shot at LLeida airport in Spain. 
Get notified about breaking news on The Local

Share this article

From our sponsors

Change the world with a master's degree from Sweden's Linköping University

Master's students at world-leading Linköping University (LiU) aren't there simply to study. They solve real-world problems alongside experts in fields that can create a better tomorrow. Do you have what it takes to join them?