Disney's 'Frozen' triples Norway tourism interest
The number of people visiting the US site of Norway's tourist authority has more than tripled since Frozen, Disney's new Norway-inspired film, premiered in November, the Aftenposten newspaper has reported.
At the same time, the number of people searching for flights from the US to Norway was up 153 per cent from 28 November and 31 January compared with the same period a year ago, according to data from Skyscanner.
"There is great interest from abroad in the wake of the Frozen movie," Per-Arne Tuftin, the head of tourism for Innovation Norway told the newspaper. "Specific figures for the number of tourists visits in the wake of Frozen are hard to get yet, but we are hoping for a marked effect in 2014."
The film, which retells the story of The Snow Queen by Hans Christian Andersen, is set in a world of icy fjords, Norwegian stave churches, traditional costumes, and the Northern Lights, and even features gløgg and lutefisk.
The film has already taken $865 million in worldwide box-office sales since its November 22 release, making it one of Disney’s highest-grossing films ever, according to researcher Box Office Mojo.
Innovation Norway, which runs the Visit Norway site in the US, has paid a large but unspecified sum to Disney as part of a partnership which sees the film used in all marketing material by travel companies arranging trips to Norway.
The film has pride of place on Visit Norway's home page.