The team, which is in the US this week for a pre-games event in Las Vegas, was featured wearing an outfit from their vibrant new wardrobe in the New York Times on Tuesday.
The trousers, which use the colours of the Norwegian flag for an a eye-watering zig-zag pattern, were designed by Loudmouth, the same US company who made their striking trousers for Vancouver games, and which also sponsors the team.
“They needed to be Norway colours,” Scott Woodworth, the company's founder, told the New York Times of the design the company came up with for Vancouver. “They needed to look good and be striking.”
When the team arrived in Vancouver, an unofficial Facebook page celebrating the trousers sprung up, peaking at 695,000 followers before falling back to 540,000 today.
Norway's coach Pal Trulsen, speaking to The Associated Press, would not be drawn on what outfits the team was packing for Sochi.
“Put it like this, you’ll not see me wearing them,” he said. “Except maybe at a bad-taste party or something.”
Christoffer Svae, one of the four team members, told AP that the trousers had been good for him and his teammates.
“It’s definitely been life-changing for us,” Svae said. “Not so much in the everyday but when we travel around the world for curling, it doesn’t always matter if we do well or not, people still think that we win stuff because we are always in the media.”