Norway-inspired Disney breaks box office record
Frozen, a new Disney film heavily inspired by Norway, has set a new box office record for a debut on the US's Thanksgiving weekend, taking $66.7m between Friday and Sunday last week.
The film, which retells the story of The Snow Queen by Hans Christian Andersen, is set in a world of icy fjords, Norwegian stave churches, traditional costumes, the Northern Lights, gløgg, and even lutefisk.
Disney sent some of its cartoonists to Norway for two weeks to soak in the local sights as they dreamt up the visual world of the film.
"We have a partnership with Disney," says Per-Arne Tuftin at Innovation Norway told NRK. "In all their press materials they say they are inspired by Norway and they are spending millions of dollars to promote the movie."