Ylvis's enters UK top 20

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Richard Orange - [email protected]
Ylvis's enters UK top 20
Vegard Ylvisåker (left) and Bård Ylvisåker (right) - Official Ylvis Website

"The Fox", the viral YouTube hit by Norway's Ylvisåker brothers, has jumped into the UK's top-20 singles chart at number 17, two weeks before they are due to make their first live UK appearance.


Guttorm Raa, the general manager of Ylvis's Norwegian record label, Warner, confirmed to VG that Bård and Vegard Ylvisåker would perform the song on Children in Need, the BBC annual charity fund-raiser. 
"It is gratifying to see that our strategy in the UK is bearing results," he said. "This is the result of planned marketing and promotional activity. It will be interesting to monitor developments, particularly as Ylvis performs at the BBC's fundraising campaign "Children In Need" 15 November. 
The song this week retained its number six position on the US's Billboard 100 chart. 



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