Ylvis to release ‘The Fox’ children’s book

Norwegian brother act Ylvis will next month release a children's picture book based on their hit YouTube video The Fox, in a sign they plan to milk the song's global success for everything it's worth.

Ylvis to release 'The Fox' children's book
What does the Fox Say? Cover page, and Svein Nyhus, the illustrator - Svein Nyhus
Bård and Vegard Ylvisåker have teamed up renowned illustrator Svein Nyhus, whose children's books such as The Dreammachine and Why the World Has No Corners have been translated into many languages. 
"We got the idea to do a children's book of the song early on and were so bold that we straight away asked the very best illustrator," the brothers said in a statement. "We are delighted to be working with him. Svein builds on the whole idea of the song – combining the absurd with rock-solid craftsmanship." 
Nyhus said the book was meant to be "full of surprises and life".
"It is special and popular, neat and messy , noisy and poetic, childish and serious – all at once.  I hope it can be joyful, surprising and inspire singing and dancing and nonsense ," he said. 
The book was written by Christian Løchstøer, the Managing Editor of Tonight with Ylvis, the brothers' chat show.  
Nyhus in 2004 illustrated Why Kings and Crowns Don't Wear Crowns, a children's book written by Princess Märtha Louise. 
The Fox had on Tuesday morning been seen 147 million times, making it one of this year's biggest YouTube hits. The book will be released in Norway on November 14.  

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GALLERY: Ten great songs about Norway

How many artists have serenaded Norway in song? Richard Orange scours YouTube and Spotify to find ten great tracks, one of which is little more than an angry stream of obscenities.

GALLERY: Ten great songs about Norway
Norway popster Maya Vik from the video Oslo Knows. Photo: Screen grab/YouTube
Bruce Springsteen's longtime guitarist Steve Van Zandt, or 'Little Steven', is so captivated by Norway's music scene that he set up a record label just to sign up Norwegian bands.   So far he's signed up four, the most famous being the all-girl punk outfit Cocktail Slippers. 
"Who knows why but Scandinavia is the rock ’n’ roll capital of the modern world," he maintains. 
This month saw Oslo pop duo Nico & Vinz reach number four on the US charts, the second year in a row a Norwegian act has hit the Billboard top ten.  Last year, Ylvis's YouTube smash The Fox peaked at number six. 
But how has Norway gone down among international rock acts. Not always so well, judging by Half Man Half Biscuit's sweary diatribe, Stavanger Töestub (with its confusing Swedish accent), or by Velvet Underground founder John Cale's song about escaping the country, or indeed by Of Montreal's description of sleepless summer nights.
Norwegian bands, on the other hand, tend to dismiss Oslo as a small-town backwater.  Somehow, though, it all adds up to some pretty good music. 

LOOK AND LISTEN: Ten Great Songs about Norway