SHARE
COPY LINK

MUSIC

Norwegian fans get naked for Robyn

Some 70 naked Norwegians joined Swedish pop star Robyn last summer for a long-delayed music video that has finally seen the light of day.

Norwegian fans get naked for Robyn
VG Screenshot

Shot at last year’s Hove Festival in Norway, the video is the work of director Luke Gilford, who took time out from documenting the star’s stage show to film fans who had answered the rallying cry to “get naked for Robyn”.

“The natural landscape at Hove seemed an ideal place to do something so surreal,” Gilford told newspaper VG.

“I also thought it would be interesting for such a popular artist to have an emotional experience with her fans,” he added.

Clad only in splashes of body paint, the willing extras filed into the forest to shake their stuff to the Avicii remix of the single Hang With Me.

Gilford had earlier pitched the idea to Robyn’s management, but it wasn’t until the day before the singer was due to arrive in Norway that he finally heard back from her.

“She called and said: ‘Can we still do it?’”

Flyers were quickly distributed around the festival area calling for volunteers over the age of 18 to bring along their partners and shed their clothes.

Now, a year on, the video has finally received Robyn’s seal of approval.

“Robyn wasn’t satisfied with the first edit, so Luke sent over a new final version to Robyn a couple of weeks ago,” festival spokesman Gaute Drevdal revealed.

“The new version is quite different and this is the video Robyn has approved,” he told VG.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.

YOUTUBE

‘Take On Me’ tops a billion YouTube views: What makes 80s Norwegian hit so enduring?

It’s arguably the biggest success in the history of Norwegian pop, and A-ha’s 1984 pop classic ‘Take On Me’ this week reached a new milestone.

'Take On Me' tops a billion YouTube views: What makes 80s Norwegian hit so enduring?
A-Ha performing in 2015. Photo: AFP

The song combines synthpop with acoustic guitars, keyboards and drums and is indisputably the band’s signature tune and one of the most evocative pop songs of the decade.

That is complemented by a memorable music video which combined live action sequences with black-and-white pencil sketch animated overlays, in what was then an innovative technique called rotoscoping. It won six awards at the 1986 MTV Music Video Awards.

Perhaps the combination of both music and visuals has driven Take On Me into the realms of YouTube royalty. The official video, originally released in 1985, was recently restored and upgraded to 4K resolution to improve visual quality, Warner Music Norway wrote in a press statement.

In any case, A-ha now join a small list of artists with music videos that have tipped the 10-figure mark for total views on the social media website.

While South Korean rapper Psy’s 2012 hit Gangnam Style and Despacito by Luis Fonsi (2017) have famously garnered monstrous numbers of YouTube views, it’s arguably harder for songs which pre-date widespread use of the Internet to rack up those kind of figures.

Take On Me joins two Guns N’ Roses songs (November Rain, Sweet Child o’ Mine), Queen’s Bohemian Rhapsody and Nirvana’s Smells Like Teen Spirit in an elite club of just five songs from the 1970s, 1980s and 1990s with over a billion views.

Numb by Linkin Park was the first pre-YouTube video from the 2000s to reach a billion views.

“Obviously the video is unique and it has some features that stand up and stand the test of time,” he shared. “It’s hand drawn which makes it what it is,” A-ha guitarist Magne Furuholmen told Billboard last year.

“The song also seems to resonate with people across time. It’s just very fortunate to have such a big song in our catalogue,” Furuholmen said.

“We probably spent a few years talking it down, trying to get people to focus on new stuff we’re doing. At this point, certainly speaking for myself, I’m just surprised and proud that the song has done so well and still finds an audience,” he added.

SHOW COMMENTS