Ski star Johaug models for top fashion store

The Local Norway
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Ski star Johaug models for top fashion store
Photo: Baard Lunde

Norwegian cross-country skiing star Therese Johaug has become the new face of high-end Oslo department store Eger Karl Johan.


The hugely popular 23-year-old athlete has been in high demand as a model since emerging as one of the sport’s hottest new talents.  

But despite several recent brushes with the advertising world, including a high-profile hair care campaign last year,  Johaug said she was amazed to get the call from the swanky store.

“I just had to convince myself it wasn’t a joke,” she told newspaper Dagbladet, reminding readers that she wasn’t accustomed to the glitz and glamour of the fashion world.

“I grew up wearing base layers and looking out on a barn, so obviously it’s great fun for me to be involved in something like this.”  

Johaug shot to instant fame when she delighted the ski-mad nation with a stirring World Championship gold medal performance in the gruelling 30km mass start race on home snow last March.

“In Johaug we have found not just a Scandinavian ski star but an international model,” said Eger co-owner Carl Erik Krefting.

Photo: Baard Lunde



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