Thirsty cyclists mistake soap for soft-drink
Published: 29 Aug 2014 20:07 GMT+02:00
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The makers of 'Omo', a new clothes washing detergent, are considering changing their labelling after accidentally poisoning unsuspecting riders participating in the “Fredagsbirken” race in Rena, near Oslo. The product was available as part of a sampling campaign by Lilleborg, sponsors of the event.
All competitors were given a free sample of 'Omo Aktiv & Sport', together with their starting numbers before the race, reported Hamar Arbeiderblad.
The race was interrupted several times as six cyclists had to be sent to the emergency ward of the nearby hospital after having drunk what they believed to be a sports drink. It was in fact the detergent.
Anne Gjemdal, head of information at Lilleborg, told NTB: “We thought it was obvious from the label that it is a detergent, but considering what has happened, we will re-evaluate if the labelling is good enough.The product is labelled according to strict regulations.”
Organisers were forced to make warning signs during the race. Photo: Bård Idås / NTB scanpix