• Norway's news in English
 
app_header_v3

Disney's 'Frozen' triples Norway tourism interest

The Local · 7 Feb 2014, 09:58

Published: 07 Feb 2014 09:58 GMT+01:00

At the same time, the number of people searching for flights from the US to Norway was up 153 per cent from 28 November and 31 January compared with the same period a year ago, according to data from Skyscanner. 
 
"There is great interest from abroad in the wake of the Frozen movie," Per-Arne Tuftin, the head of tourism for Innovation Norway told the newspaper.  "Specific figures for the number of tourists visits in the wake of Frozen are hard to get yet, but we are hoping for a marked effect in 2014." 
 
The film, which retells the story of The Snow Queen by Hans Christian Andersen, is set in a world of icy fjords, Norwegian stave churches, traditional costumes, and the Northern Lights, and even features gløgg and lutefisk. 
 
The film has already taken $865 million in worldwide box-office sales since its November 22 release, making it one of Disney’s highest-grossing films ever, according to researcher Box Office Mojo.
 
Innovation Norway, which runs the Visit Norway site in the US, has paid a large but unspecified sum to Disney as part of a partnership which sees the film used in all marketing material by travel companies arranging trips to Norway. 
 
Story continues below…
The film has pride of place on Visit Norway's home page. 
 
 

The Local (news@thelocal.no)

Your comments about this article

Today's headlines
Norway kids and parents tell each other to log off
Parents and kids accuse each other of spending too much time online. Photos: Jan Haas and Frank May / NTB scanpix

Norwegian parents are critical of the amount of time their children spend online but their children feel the exact same way about them.

Norway firm opens office in Minecraft
The Oslo firm set up their island office on Norway's biggest Minecraft server. Screenshot: Heisholt Inc

The company behind the world's first ever live Minecraft concert has now set up shop within the popular gaming platform.

79-year-old Norwegian lands plane with no propeller
Garstad's propeller (left) was found after his crash landing at Sola (right). Photos: Arnstein Løvbrekke/NTB Scanpix and Florian Pépellin/WikiCommons

The veteran pilot said the air traffic controllers were "more flustered than me” when he told them he was coming in for a crash landing.

Norway oil investments set to drop again in 2017
After 15 years of solid growth boosted by rising oil and gas prices, the Norwegian economy has rapidly slumped. Photo: Håkon Mosvold Larsen / NTB scanpix

Oil investments, one of the main drivers of Norway's economy, are expected to fall for a third straight year.

App-surd! Norwegians read app terms for 32 hours
The Norwegian consumer protection agency staged the readathon as part of its #appfail campaign. Photo: Forbrukerrådet

In a live-streamed 'readathon' Norway consumers read the "very bad" terms and conditions of popular smartphone apps.

Norway firm to buy portion of Finland defence company
Patria specializes in armoured vehicles. Photo: Patria

A portion of Finnish state-owned defence manufacturer Patria will be privatized through a sell to Kongsberg, a partially state-owned defence company in Norway.

'Historic': McDonald's agrees to contain Arctic cod fishing
The McDonald's on Nedre Slottsgate in Oslo. Photo: Stian Lysberg Solum / SCANPIX

For the first time ever, major players in the seafood industry have voluntarily imposed limitations on industrial fishing in the Arctic.

Norwegian ship rescues over 1,000 refugees
Kripos said that the ship had never before brought so many people on board. Photo: Kripos/Scanpix

The Norwegian rescue vessel Siem Pilot on Wednesday came to the aid of more than 1,000 people off the coast of Libya.

Shareholders at Norway's Opera accept Chinese bid
Opera's Oslo offices. Photo: Gorm Kallestad / Scanpix

Deal for the world's fight-biggest internet browser will now need US and Chinese approval.

Ryanair departure will doom Norway airport
Passengers depart a Ryanair flight at Moss Airport Rygge. Photo: Jon Olav Nesvold / NTB scanpix

The board of directors at Moss Airport Rygge will shut down the airport's commercial operations if Irish carrier Ryanair makes good on its threats to abandon its base there.

Society
Record number of kids mark Norway's National Day
Take a ride on Norway's most spectacular road
Travel
Take a ride on Norway's most spectacular road
All 13 on board die in Norway helicopter crash
National
All 13 on board die in Norway helicopter crash
Sponsored Article
Eat, learn, live: unforgettable holidays in France
National
Norway violated mass murderer's human rights: court
Modern-day Norwegian Viking conquers Instagram
Lifestyle
Modern-day Norwegian Viking conquers Instagram
Global protests condemn 'legal kidnapping' in Norway
National
Global protests condemn 'legal kidnapping' in Norway
Norway to allow gay church weddings
Society
Church of Norway to allow same-sex weddings
'No means no': Norway sends migrants on anti-rape courses
National
'No means no': Norway sends migrants on anti-rape courses
For first time, majority in Norway don’t believe in God
Society
For first time, majority in Norway don’t believe in God
Norway preps 'breakthrough' on gender change
Health
Norway preps 'breakthrough' on gender change
Breivik says he'll fight 'to the death' for Nazism
National
Breivik says he'll fight 'to the death' for Nazism
National
Memo: Norway 'not mentally prepared' for refugees' impact
Norway is the world's fourth happiest country
Society
Norway is the world's fourth happiest country
Norway moves closer to allowing dual citizenship
National
Norway moves closer to allowing dual citizenship
Politics
Norway's tough asylum plans face resistance
National
'Patriot' group Soldiers of Odin debut in Norway
National
Oslo is the real ‘Capital of Scandinavia’
Health
Norway ads use Hitler teddy bear to scare parents... about dust
National
Migrants: Norway 'sending us to death' in Russia
Norway under fire over tough new asylum plans
2,040
jobs available