• Norway's news in English
 

'CEO' and 'heartbreaker' babygrows anger Norway

The Local · 21 Jan 2014, 00:11

Published: 21 Jan 2014 00:11 GMT+01:00

A post protesting this "indoctrination from an early age" has been shared shared over 1,000 times on Facebook since it was posted on Sunday, while Norway's anti-discrimination and equality ombudsman has criticized Name It, the company behind the clothes.  
 
"The expectation that the girls will be cuties and the boys CEOs meets children from when they are tiny,"  Sunniva Ørstavik, the ombudsman, told Aftenposten in an email. "It bothers me when clothing and toys consistently encourage different behaviour for girls and boys." 
 
The blogger who spotted the babygrows, who goes by the name of Sinnadamen, or Angry Lady, said Name It, which is part of Denmark's Bestseller Group, should be ashamed. 
 
"We bought no babygrow here," she wrote. "We found another shop, one that does not insinuate that you need a penis to get on in the world." 
 
But Madelen Berg Byporten, who manages the Oslo store where the two tops were photographed, said the blogger had wrongly assumed that the pink top was meant only for girls and the blue one only for boys. 
 
"I see no problem with this. If you want one with the text "CEO" can you just buy the blue, even if it is for a girl," she told Aftenposten. 
 
Lene Idsø, in Bestseller's marketing department, made the same defence. 
 
"We think it is sad that some people are questioning our attitudes, just because we have tried to be humorous on a few products. It doesn't say anywhere on the garment that one is male and the other female." 

The Local (news@thelocal.no)

Your comments about this article

Today's headlines
Smokers in Norway 'like Jews under the Nazis'
Geir Finne describes his platform to iTromso newspaper. Photo: Screen Grab

Smokers in Norway 'like Jews under the Nazis'

4 hours ago

A conservative politician in the far north of Norway has compared the plight of smokers in the country to that of Jews during the Nazi occupation.

Norwegian arrested for murdering star pianist
Natalia Strelchenko was just reaching her maturity as a pianist. Photo: Natalia Strelchenko website

Norwegian arrested for murdering star pianist

4 hours ago

The Norwegian husband of renowned concert pianist Natalia Strelchenko has been arrested by police in England.on suspicion of murdering her.

Norway PM pushed to follow Merkel on asylum
Christian Democrat leader Knut Arild Hareide on Sunday called on Solberg to suspend the Dublin Regulation.

Norway PM pushed to follow Merkel on asylum

5 hours ago

Norway’s Prime Minister Erna Solberg is under pressure to follow her German counterpart and stop sending refugees back to the country in which they first arrived in Europe.

Syrians cycled Norway's Arctic border in winter
The Norwegian Customs and border inspection post at Storskog. Photo: Gorm Kallestad/SCANPIX

Syrians cycled Norway's Arctic border in winter

7 hours ago

A group of Syrian refugees cycled across Norway's Arctic border from Russia in midwinter, when temperatures reach a low of -30C and the sun does not rise.

Norway prize body to 'empty chair' Snowden
The Norwegian Nobel committee represented Chinese dissident Liu Xiaobo with an empty chair in 2010. Photo: Photo: Heiko Junge/Scanpix

Norway prize body to 'empty chair' Snowden

2 days ago

Edward Snowden will be represented by an empty chair next week when he is honoured with a freedom of expression prize in Norway, as he fears extradition to the US, organisers said Friday.

Video
 World's largest outdoor mural unveiled in Norway
"Lilith and Olaf" by French street art duo Ella & Pitr. Photo: Screen Grab

World's largest outdoor mural unveiled in Norway

3 days ago

French artist duo Ella & Pitr, and a small army of volunteers, have created what they claim to be the world's largest mural covering the 21,000 square meter rooftop of an industrial estate.

Snowden warned Norway he faced death in US
Sheremetyevo airport, where Edward Snowden was hiding when he sent his extradition request. Photo: Cha già José

Snowden warned Norway he faced death in US

3 days ago

NSA whistleblower Edward Snowden warned Norway that he faced a possible death sentence if returned to the United States in the extradition request he made in 2012.

Utøya survivor to sue Norway over citizenship
Mubarak Haji Ahmed's brother Khaled Ahmed Taleb, a local politican, has already been deported. Photo: Jo E. Brenden / NTB Scanpix

Utøya survivor to sue Norway over citizenship

3 days ago

An Utøya survivor who lost a brother in the shooting is suing Norway for withdrawing his citizenship because his parents lied about their nationality, his lawyer said on Friday.

Snowden may get freedom prize at border
The Storskog border station between Norway and Russia. Photo: Cornelius Poppe/NTB scanpix

Snowden may get freedom prize at border

3 days ago

The Norwegian academy which gave Edward Snowden a free speech prize is planning to hold a "symbolic ceremony" for the whistleblower at the country's far-northern border with Russia.

'Norway took my child because of pretty dress'
Airida Pettersen with her son in April. Photo: Facebook

'Norway took my child because of pretty dress'

3 days ago

A Lithuanian mother living in Norway who had her two children taken into care has speculated that social services intervened because of her daughter was dressed too prettily.

RECEIVE OUR NEWSLETTER AND ALERTS

National
Norway man built secret child's room in cellar
Education
Norway starts school for Vikings
Sport
Sepp Blatter should win Nobel Peace Prize: Putin
National
The oddest TripAdvisor comments about Norway
National
Experts baffled by freak downpour in Norway
National
Dude, where's my house? Avalanche smashes Norway farmhouse
Culture
VIDEO: Norway artist's naked tree stunt goes awry
Health
Norway scientists find secret behind gluten intolerance
National
VIDEO: Have you seen this jet ski blunder at a Malmö hotel opening?
National
Oslo is the crystal meth capital of Europe
Sport
VIDEO: Man in Norway catches fish too big for boat
International
'Snowden could come to Norway to collect prize'
Technology
Oslo builds world's first bumblebee highway
Culture
World’s biggest elk statue arrives in Oslo
Norway's men soon to be among Europe's fattest
National
Muslims form 'ring of peace' at synagogue
Business & Money
Schumacher's Norway retreat sold for $3m
National
King Harald visits Antarctic namesake
Culture
Norwegians streak the streets of Berlin
Culture
Norway couple find love on word game app
International
Norwegian chef wins world's top food prize
Politics
Solberg: The fight for freedom isn't won
National
Gaza doc named Norway's person of year
National
Norway extends Russian military freeze
National
Kjell Inge Røkke tops Norway's Rich List
International
Surprise! Norway priciest for home comforts
National
Norway terror attacks to become TV drama
International
Malala: Youngest ever Nobel Peace Laureate
National
Norway celebrates 25 years of Sami politics
Business & Money
CurrencyFair: Why it pays when making overseas transfers
International
Norway best country for older people
National
Muslim centre wanted on site of Munch Museum
International
Norway to send military staff in fight against IS
National
Father warns Breivik 'more extreme than ever'
National
Four-year-old Norway girl sleepwalks 4km
Travel
Cruise line offers Northern Lights promise
National
10-tonne shark found dead off Norway coast
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

2,128
jobs available
!-- /1774138/no.mobile.3.320x50 -->