• Norway's news in English
 

'CEO' and 'heartbreaker' babygrows anger Norway

The Local · 21 Jan 2014, 00:11

Published: 21 Jan 2014 00:11 GMT+01:00

A post protesting this "indoctrination from an early age" has been shared shared over 1,000 times on Facebook since it was posted on Sunday, while Norway's anti-discrimination and equality ombudsman has criticized Name It, the company behind the clothes.  
 
"The expectation that the girls will be cuties and the boys CEOs meets children from when they are tiny,"  Sunniva Ørstavik, the ombudsman, told Aftenposten in an email. "It bothers me when clothing and toys consistently encourage different behaviour for girls and boys." 
 
The blogger who spotted the babygrows, who goes by the name of Sinnadamen, or Angry Lady, said Name It, which is part of Denmark's Bestseller Group, should be ashamed. 
 
"We bought no babygrow here," she wrote. "We found another shop, one that does not insinuate that you need a penis to get on in the world." 
 
But Madelen Berg Byporten, who manages the Oslo store where the two tops were photographed, said the blogger had wrongly assumed that the pink top was meant only for girls and the blue one only for boys. 
 
"I see no problem with this. If you want one with the text "CEO" can you just buy the blue, even if it is for a girl," she told Aftenposten. 
 
Story continues below…
Lene Idsø, in Bestseller's marketing department, made the same defence. 
 
"We think it is sad that some people are questioning our attitudes, just because we have tried to be humorous on a few products. It doesn't say anywhere on the garment that one is male and the other female." 

Your comments about this article

Today's headlines
Norwegian who raped Irish woman in sleep faces appeal
The Criminal Courts of Justice in Dublin, Ireland. Photo: Criminal Courts of Justice

Norwegian who raped Irish woman in sleep faces appeal
2 days ago

Irish prosecutors are hoping to overturn the suspended jail sentence of a Norwegian man who admitted to raping his Irish girlfriend up to ten times while she slept.

Elderly Norwegians arrested in Thailand for playing bridge
Photo: Colourbox

Elderly Norwegians arrested in Thailand for playing bridge
2 days ago

A game of bridge had an unexpected ending for 32 club members in Pattaya, including three Norwegian pensioners.

Norway's massive wealth fund drops 73 companies
Demonstrators in Trondheim protest against "an unethical oil fund" in 2015. Photo: Ned Alley / NTB scanpix

Norway's massive wealth fund drops 73 companies
2 days ago

Norway's huge sovereign wealth fund has sold out of 73 companies last year because their social or environmental policies could hurt profitability.

Norway's windmills smash previous records

Norway's windmills smash previous records
3 days ago

Norwegian windmills produced power like never before in 2015.

Norway top donor at Syria conference
Solberg meets British PM David Cameron at 10 Downing Street prior to the conference. Photo: Anne Marte Vestbakke / NTB scanpix

Norway top donor at Syria conference
3 days ago

Norway on Thursday pledged 10 billion kroner in aid response to the Syrian conflict – one seventh of the entire amount pledged at an international donor's conference.

Statoil cuts investments after heavy 2015 losses
Photo: Tore Meek / NTB scanpix

Statoil cuts investments after heavy 2015 losses
3 days ago

Norwegian oil giant Statoil has slashed investments and stepped up a cost-cutting programme after recording a huge annual loss for 2015 in the wake of tumbling oil prices.

Russia to Norway: We’ll only take 200 of 5,000 migrants
An estimated 5,500 migrants used the Storskog border crossing in 2015. Photo: Cornelius Poppe / NTB scanpix

Russia to Norway: We’ll only take 200 of 5,000 migrants
4 days ago

... and we'll only take them if you fly them to Moscow.

Norway wants to return minors to Afghanistan
A man walks on a hilltop overlooking Kabul. Photo: Ahmad Masood/Reuters/Scanpix

Norway wants to return minors to Afghanistan
February 03, 2016

Backing a centre in Kabul would allow Norway to send back underage asylum seekers.

Video
Norway gives new inside look at world’s biggest seed vault
Screenshot: Norwegian Ministry of Agriculture and Food

Norway gives new inside look at world’s biggest seed vault
February 03, 2016

New video from the Norwegian Ministry of Agriculture tells the story of what has been called Norway’s “gift to the world”.

Norway daycare drops carnival over gender clichés
The daycare said that too many girls came as princesses, while boys opted for superhero costumes. Photo: Iris/Scanpix

Norway daycare drops carnival over gender clichés
February 02, 2016

When girls dress up like princesses and boys don superhero costumes it reinforces gender stereotypes that can harm children, a Trondheim nursery has decided.

Sponsored Article
US taxes and FATCA: 'The time for hiding is over'
National
Norway police to go back to being unarmed
Health
Norway ads use Hitler teddy bear to scare parents... about dust
National
Migrants: Norway 'sending us to death' in Russia
Norway under fire over tough new asylum plans
Health
Norway doctors push plan for 'tobacco-free generation'
National
Norway's call to remove crosses causes backlash
Politics
Norway tightens asylum policy to cut numbers
Society
The end of the expat? European cities fight for innovative 'inpats'
Education
Hiker finds 1,200-yr-old Viking sword in Norway
National
Oslo eyes ban on private cars from city centre in green push
Culture
Family shocked as The Scream appears in a freshly sawn plank
National
AS-IT-HAPPENED: Nobel Peace Prize announcement 2015
National
Norway armed forces to get organic underwear
International
Syrians cross Norway's Arctic border on bicycles
Society
Norwegians reveal the (hilariously inaccurate) origins of the Danish language
National
Norway man built secret child's room in cellar
Education
Norway starts school for Vikings
Sport
Sepp Blatter should win Nobel Peace Prize: Putin
2,208
jobs available