Magnus Carlsen (left) plays Viswanathan Anand (right) in the second round of the world championship in June - Kent Skibstad / NTB scanpix
The 22-year-old Norwegian prodigy will this Saturday begin playing reigning champion Viswanathan "Vishy" Anand in the Indian city of Chennai, in a contest that will continue over 19 days.
"It's a little crazy to broadcast nearly 100 hours of chess on the country's largest TV channel, but we think the Norwegian people would like to finally be able to follow Magnus Carlsen's outstanding achievements up close," Rune Haug, NRK's head of sports said.
He said that he expected his team to learn lessons from NRK's recent line of 'slow-TV' programmes, such as the "National Knitting Evening" broadcast last Saturday, which featured 13 hours of non-stop knitting coverage.
"To broadcast so many hours of chess is a version of the new form of slow TV," he said.